The problem

Fitbit was the earliest innovator in designing and developing Bluetooth-enabled health trackers before “wearables” was even known as a product category. Designing and manufacturing miniaturized consumer devices that were comfortable and easy-to-use required new materials and manufacturing processes that didn’t yet exist.

The Q Design solution

Our team worked closely with Fitbit’s internal team to implement the industrial design into a manufacturable mechanical design by collaborating with the contract manufacturer and tooling vendors and then supporting the tooling and production of the devices. Q Design worked with Fitbit for over 6 years to develop and manufacture 5 generations of wearables including the One, Zip, Flex, Surge and Blaze plus the first wireless scale, Aria.